SEMA 2008 – The Radar Detector Experience

A love for cars, trucks or anything else automotive is the founding principles for the Specialty Equipment Market Association (SEMA) trade association. For over forty years, this organization brings a diverse group of manufacturers, distributors, retailers, publishing companies, car clubs and automotive enthusiasts together each year for the world’s largest automotive trade show.

Several of the speed counter measure manufactures attend this week long event to show off their new wares and to network with others in the automotive industry.

Yesterday was opening day for the 2008 event and I felt that this would be a great opportunity to interview the CEO’s and/or engineers of the various radar detector and jammer companies to discuss their various products and their commitments to the industry and customer.

I first met with John Larson, the CEO of Escort Radar Incorporated. Over the past year Escort/Beltronics  released three new GPS based radar detectors to the market, the Escort 9500ci which is high performance remote mounted radar detector and laser jammer combo; the 9500ix which is their dash mounted version; the Bel GX65 radar detector and their updated ZR4 laser defense system.

During our interview John stressed Escort’s commitment to the customer saying that they consider “the customer their boss” that they consistently seek input from the radar detector user to improve and develop new products. John revealed some of the new products that they are now working on saying they have several products in the works that will tie other automotive electronic devices into one central unit.

Next I interviewed Leon Gruner aka “Blinder Dude” the CEO from Blinder USA. Leon discussed their updated J16 version of the Blinder M-25 and M-45 laser jammer and their ability to remain strong in the speed counter measure market place for over eight years while others have failed. We also discussed our exploits during the Fireball Cross Country Rally and next year’s run from the west coast to east on Route 66.

Just prior to this year’s show, Don Norton the CEO from Cheetah USA gave me one of their new GPS based photo radar and red light camera alert units, the C100. I had an opportunity to test and review this unit in the Phoenix metro area just as the Arizona Department of Public Safety and Redflex activated sixty new speed enforcement cameras. Don and I discuss this new unit and how during a short eight mile trip it saved me from four of these new cameras and $600.00 in fines.

Cobra Electronics has also embraced GPS technology into their line of radar detectors. Tony, one of the lead engineers of Cobra introduces me to their 2009 line up. Tony who is a long time participant at the annual “Radar Detector Shoot Out” in El Paso, discusses their improvements in processing the incoming radar threats with their detectors and the free GPS update plan they offer.

Notably absent from this year’s show was both Michael Churchman, CEO of Rocky Mountain Radar and Raul Elguea their head engineer. At previous SEMA and CES (Consumer Electronics Show) I approached Raul with cash in hand and television news cameras rolling challenging Raul to demonstrate to me one of his radar jammer products in action in the parking lot of the Las Vegas Convention Center . During this interview Raul backed down saying “Our product will not work in a parking lot”.

During last year’s SEMA event Michael Churchman also was a “no show” at his company’s booth. However I did find him at a Las Vegas bar where we sat down to discuss my $50,000.00 reward that I offer to anyone that could show me a Rocky Mountain Radar jammer/scrambler that worked. When I asked why he and his company had refused to take me up on my challenge he first replied saying that my test was rigged. I reminded Michael that it wasn’t my test, that I (we) would higher off duty police officers to perform the test and if his product worked, he would receive $50,000.00. Again Michael refused to take me up on my challenge.

This video recapping Rocky Mountain Radar’s history in the radar jammer/radar detector marketplace was shot directly in front of their booth and their staff was invited to participate, but they refused.